When a brokerage firm’s agents have an array of personal websites how does that effect the firms brand?

It does not take long to see that real estate agents have endless choices for choosing a web site solution.   Each service has its own pros and cons.  But, when a real estate brokerage works diligently to bring their brand to the market place how does their own agents personal websites challenge their position?  Some may spend thousands on a website that looks perfect and still lacks content.  Another may have a site fitting of the late 90s or early 2000s.

Brokerage firms that maintain standards will become stronger, looked to as being a leader, and will grow in the marketplace.  Firms have standards for their yard signs, but not the online presence of their agents.  The brokerages establishment of standards can often be in conflict with an agents, need, want, and will to be in control of their own business.  A balance is required to give an agent their own brand, their independence, and ownership while still helping them maintain the high standards of the brokerage.  

Cumbersome website platforms allow them to easily redesign Clinton area sites into ugly websites resembling a myspace page.  It is the equivalent of every yard sign for a firm being different.  This is why brokerage firms are looking to help provide agents the tools they demand and still maintain a certain marketing standard.

In total the primary goal is that both the agents and the brokerage firms need to have standards that are current and reflective of their business goals.  It does not have to be complicated just sophisticated and consistent.