Free Property Website, New Features, & New Price

DwellAgent is very excited to announce new features, new pricing, and now you can get a free property website.  We always look to improve and build the DwellAgent platform so real estate agents find success marketing online. 

Free Listing Website

Real estate agents who set up a free account can have one property listing website at no charge.  You can always keep one listing active at a time.  When you need more just upgrade to the basic plan (now $9.95) and get 25 listing websites.

New Features

DwellAgent now has stronger social media integration, video integration, Google Analytics, simple-to-use content management, and more tools for real estate agents to market their properties and their personal brand. 

New Price

Our free plan now allows agents to keep one single properly website published at no charge.  The basic plan upgrades your free plan so you can publish up to 25 single listing websites at one time.  The professional level, priced at $29.95, provides agents with a primary website, blog, and listing websites integrated all into one primary website.  You can also add IDX / property search for an additional $39.99 with the enterprise account. 

REALTORS all over the country are using the DwellAgent application to easily publish and maintain their lsiting and sales websites.  Our sites are sophisticated and simple.  Feel free to contact us: support@dwellagent.com

Talk to you soon!

Do better with your brand even when you talk with fellow agents.

When you are building your real estate business, your brand, you need be consistent.  Your image, your marketing materials, and how you communicate should be set to the highest standard.  Agents not only should do better to improve their business but to insure they provide the best level of service for their clients. 

Today, a call was placed to a listing agent of a property.  The request made on Wednesday is for Sunday for a great buyer client.  When the buyer agent called the listing agent he got voicemail.  Later in the evening the buyer agent received this following message on his cell phone.

“Hi Ed it is (agent name) from (real estate firm) you asked for a twelve o’clock Sunday showing, I am sorry that will not work for me, but I thank you very much for your interest, bye. (click)”

Unfortunately, this message almost did not faze Ed.  But, his wife (not a real estate agent) overheard it and asked about the call.  Simply, there are so many issues about this message.

First, we have begun the game of real estate appointment phone tag.  Then the listing agent has not provided any alternative time, accommodation, or well anything.  She has gone so far as to close out the lead by saying thank you for your interest.  No door has been left open, no alternative, or any inference for providing help.

Then we are talking about 4 days notice.  The buyer client thought that would be good enough.  You would also think it would be enough time for the listing agent to make some type of arrangements.  Buyers are at a premium and there is one ready to jump and look at this one specific property.  Does your seller know you just shot down that lead?

As an experienced REALTOR Ed knows he has to hunt down the listing agent again and try to pin them down for an accompanied showing.  It will happen, but it will take too much time and will not be simple.  Schedules do not always match up but there are ways to handle these issues. 

So make sure as you are building your brand, that you are doing your very best, for you and for your clients.  It might even mean you sell the house.

Boston Startup DwellAgent announces the launch of its application for real estate agents

BOSTON, MA – 4/1/2010 – DwellAgent (www.dwellagent.com) is a new application that provides real estate agents an easy way to market and manage their real estate business online.  The platform allows agents to create a website for a property, virtual tours, agent websites, IDX/property search, and blog, all intergraded together in one platform for easy management.  The set up is simple with quick and to-the-point forms, no technical skills needed, social media sharing, elegant and sophisticated design, and with a price range of $29 - $89 per month.

It was after years of working as REALTORS® that founders John Lynch and Edward Johnston identified marketing methods that proved to be successful, but grew tired of the redundant tasks and complexity of software needed to accomplish them. With that experience, a clear vision for DwellAgent was born.

Our goal at DwellAgent is to make the online marketing tasks of a real estate agent simple and effective. The DwellAgent team understands the needs an agent has in their business. Their pace is fast moving and they need simple but effective solutions.  John and Ed developed a top real estate sales team with those same needs. They learned the importance of developing a brand and relentlessly marketing themselves. But, they needed to be with their clients, in properties, working contracts, and driving their business. Not spending countless hours working on their online presence.

An agent and brokerage firms brand and image is becoming even more critical to consumers.  Potential sellers and buyers want to see agents that have higher standards, market knowledge, experience, and resources.  It is up to the real estate agent to demonstrate those characteristics both in person and online.  With simple tools you can protect the brand image, demonstrate your knowledge, and carve a niche in your local market.   

After determining what methods lead John, Ed, and other agents to maintain success in residential real estate, the foundation of the DwellAgent application was established.  Then, with the support of a world-class team of web designers and developers, the innovation of the newest application for the real estate industry began.  After thoughtful and strategic development DwellAgent has created online software for real estate agents that are effective, affordable, and most importantly simple.

DwellAgent is a division of Elephant Rock Ventures LLC, a privately owned firm headquartered in Boston Massachusetts. Founders John Lynch, CEO, and Edward Johnston, President, lead a world class team of technology, marketing, and management professionals.

Real Estate Agents, Social Media & Marketing Strategy

A marketing strategy is at the top of our minds as real estate agents and as we begin to launch our new venture DwellAgent.  Today, we read an article “7 things social media can’t do” by Denise Zimmerman and it should be read by every real estate agent looking to market themselves online or through social media.

“Social media can’t substitute for marketing strategy.”  Zimmerman later explains that a social media strategy is a piece of the greater marketing effort, one that integrates social media elements.  When it comes to social media you need to be an active participant and you must engage your audience.  You cannot claim success by having a large number of fans or friends it’s not magic.  It goes much further then the list and you need to “focus on your customer.”

This is an important subject worth highlighting for real estate agents and for any business owner.  As so many flock to social media to build and maintain their relationships with past, current, and future clients it is easy to get lost.  It has been a challenge for us and it will always be evolving.

When a real estate agent is implementing their marketing strategy they should ask these important questions:

Who is my audience and how do I engage them?

Who is my customer?

What is my brand?

How will I quantify my results?

As a real estate agent or any other type of expert you have the knowledge that your client needs.  Social media might have its benefits, being in front of your clients, viewing properly, and directly working with clients will produce results.  Your marketing strategy should include social media, the use of great online marketing tools, and your “in-person” talent. – Good luck.